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This website has the following in the site, "From start to finish, we specialize in producing premium grade treats for your pet." Our analyzers analyzed that the web site also stated " Whether it is baked treats, freeze dried, or custom we can make it for you." The Website also stated " Take satisfaction in knowing that the treats you are feeding your pet are of the highest quality. A well fed pet, is a healthy pet. All recipes are formulated at our factory in Kiel, WI. Our recipes are guaranteed to meet protein, fat, fiber, and moisture specifications." The website's header had baked treats as the most important search term. It was followed by cat treats, dog treats, and freeze dried treats which isn't as highly ranked as baked treats. The next words they uses is organic pet treats. was also included and might not be understood by web engines.